The Podcast for Pet Photographers
Listen free below, or join the Club for access to extended episodes
S15E14 | The power of a strong website for organic pet photography bookings with Angie Rose
For most of us pet photographers, we have to have a strong, layered marketing plan in order to get consistent bookings. But what if your website did all the heavy lifting for you? For today’s guest, Angie Rose, that’s exactly the case. Her marketing budget is almost exclusively spent on a her content creator who does all her blogging, which she admits wouldn’t get done otherwise.
That blogging, combined with the main website is her biggest lead source and then it’s through her booking process that those leads are converted into dream clients. If ditching expo’s, affiliate programs and Facebook marketing sounds like a dream to you- tune into this episode to hear how Angie runs her business without all that!
S15E13 | 25 years of dog photography with Margaret Bryant
Margaret Bryant of Bryant Dog Photography started out shooting dog sports on film but quickly realised that wasn’t sustainable (for the time) and moved into studio portraits. Since then she’s photographed thousands of dogs in her home studio in Texas, and even published a couple of books.
We covered a lot in this episode, from Margert’s experiences in the early days of her business, to who our biggest competitor is and how we can book clients anyway. And if you’ve been thinking about offering puppy packages, definitely tune into the second half to hear exactly what Margaret is offering.
S14E14 | This is what success in the UK looks like as a pet photographer
Today’s guest is a videographer turned pet photographer after documenting his mum's senior dog for the last 6 months of her life. Fast forward to today, his website is ranking page one of Google in the highly competitive London market, and his layered marketing approach converts super well thanks to a refined enquiry process. I’m talking about Alex Class and if you want to know what building a successful business looks like- tune in!
S14E10 | Turn your website into a high-ranking, conversion machine with Jeff Brown
Jeff Brown started his photography career in the defence force which gave him many opportunities. One of which was photographing the queen which of course he used as part of his branding message on his website when he ran his own studio. Today he spends his time helping other photographers grow their business.
In today’s episode, we dive deep into branding and websites, and if you are a premium member Jeff gave some really practical advice in the second half to help you improve your website conversion, and stay at the top of Google!
S14E09 | Show, don’t tell when it comes to injecting personality into your website copy
You’ve heard it a thousand times before.. “add personality to your website” but.. What does that even mean other than saying “Hey I’m your wine-loving pet photographer?”.. Well today’s interview with Austrian based elopement photographer and copywriter extraordinaire, Mariah Wall has got you covered.
S11E05 | How to Rank #1 Pet Photographer on Google Without Sounding Like a Keyword Robot with Alison Writely
Are you worried that your website is a little bit . . . bland? As photographers, it can be easy to skip the copywriting and just focus on our images online, but words are powerful and catchy copy converts! In today’s interview, Alison Hockings from Alison Writely teaches us how to inject personality into your writing AND how to rank #1 on Google without sounding like a keyword robot.
S10E07 | Blogging Isn’t Dead with Mikaela Vargas of Pet Marketing Unleashed
So - be honest with us. Are you up to date with your blogging? Or are you like so many of your fellow photographers, so busy working on all the other areas of your business that blogging tends to fall by the wayside. Is blogging even still a thing these days, anyway?!
Um yes, yes it is. Tune into our interview with Mikaela Vargas from Pet Marketing Unleashed to learn how you can confidently and efficiently produce blog posts that not only attract your dream clients, but also increase your web traffic and inquiries. We’ve got news for you - blogging is not dead!
S9E08 | How to Use the Storybrand Website Framework in your Pet Photography Business with Ryan Toth
Have you heard of Storybrand? It’s a very popular and proven marketing strategy that helps businesses clarify their message and build a sales funnel into their website. In this 7-part framework, you cast your clients as the hero - rather than your website being all about YOU, your website tells a story that your client can relate to. Sounds intriguing, right? We interviewed website expert and certified Storybrand guide, Ryan Toth of Clearbrand to find out all about this powerful framework and how pet photographers can use it to improve their websites.
S7E08 | Real-Life Review of a Member's Video with Andrew Hellmich
Many of us photographers are scared to start utilising video in your business marketing because we want the quality to match out photography, or because we just don't know where to start! Not fellow Club member, Jessica Wasik of Bark and Gold Photography. She has jumped right in and put her fabulous video out there and in today's Expert Review, Andrew Hellmich is back on the show to shares his review!
S6E10 | Kirstie McConnell Reviews a Member's Website
Kirstie McConnell is an award winning Photographer, an internationally respected photography business coach, co-host of The Pet Photographers Club and passionate believer that givers get.
She created her own website to ensure that those who land there, book a photoshoot, and she is now giving pet photographers around the world the opportunity to have their website built in this same way.
In today’s Expert Review, Kirstie dived into the website of club member, Judy Reinford from Judy Reinford Photographic Artist and is sharing her top ten tips for improving your own website. (p.s. Are you keen to have an aspect of your business reviewed by an expert? You can apply in the Member Zone, or nominate a guest if you have someone you really want to learn from).
S3E09 | The Six Steps to Phone Call Success with Mark Rossetto
Australian photographer, Mark Rossetto is regarded as one of the world’s best photography business coaches. He started shooting in the UK, moved back to Australia to establish his dream studio where he shot 500 families per year. He has since sold his studio, which is still successful and now pours his heart and soul into coaching photographers. He mentored our recent guest, Sarah of Serata Equine Photography, showing her the steps to a 6 figure business within 18 months.. a common story among his students.
Today we asked Mark all about answering that question we are always faced with as photographers.. “how much is..” as well as so much more.