Price for profit,
and sell your way.

IPS, Online Galleries, All Inclusive.. and that’s just the options for pricing structures. Then for offerings there are a thousand different products, and of course, the digital only option. And on top of that, you have to work out what to charge for whichever option you choose.

The options are overwhelming and it doesn’t help that the experts are so opinionated about their way being the best..!
but which is the best for you, your values and your goals? Let’s work that out!

Pricing & Sales Courses

  • A guide to Virtual In-Person-Sales

    A simplified approach to virtual sales - no extra software required

    ✔️ Step by Step PDF guide to implement Virtual IPS
    ✔️ Video walk through

    Suitable for photographers new to sales and those switching from in-person to online appointments

    Purchase Now - $7

  • Fly on the Wall of an VIPS

    Watch a real $5k ordering appointment

    ✔️ Video recording
    ✔️ Notes with additional take-aways

    Purchase Now - $27

  • Portfolio Review

    Do you question if the standard of your work is at the professional level?

    Are you stuck with how to charge for your images because you're unsure how quality impacts price points?

    Would you like to maximise your profit margin by shooting more of what clients actually want?

    Have those questions and more answered with a portfolio review that focuses entirely on how to increase your profit margins!

    Purchase Now - $97

  • Pricing Masterclass

    Choose a pricing structure & build a price list that suits you!

    ✔️ Creating a profitable price list with fill-in-the-gaps worksheets
    ✔️ Walk through explanation videos
    ✔️ Extended pricing calculator
    ✔️ EXTRA BONUS get a 1-on-1 coaching call to revise your new price list!

    Suitable for both digital-only and product based photographers

    Purchase Now - $129

CALCULATE YOUR REQUIRED AVERAGE SALE - FREE

Pricing can be tricky.. there’s not doubt about it. You’ve probably heard things like “multiple your costs by 4” or “do your numbers”.. but what does that actually mean? And is it even right?

Well, “times by 4” is a good starting point.. but only if you are taking all of your costs and time into consideration. “Do your numbers” is very important, but you must know what numbers we’re talking about!

Fear not! This free calculator is here to help you!

Simply fill in the gaps, and at the end, you’ll learn what you need your clients to spend with you. You can then create a profitable price list, based off your calculated required average sale. Eg. If the calculator says your average needs to be $1000, you will need to have options on your price list at $1000 (hint: I recommend your middle package (or most popular product) be priced at your required average sale.)