S03E13 | Ditching the Session Fee with Nicole Begley



Nicole Begley | Hair of the Dog

Nicole Begley requires no introduction. She’s the founder of the online community that we all know and love, the Hair of the Dog Blog and creator behind the online education membership for pet photographers at Hair of the Dog Academy. Today she joins us on the podcast for the second time, to dive deeper into business as a pet photographer, particularly pricing structures.

WE DIVED INTO:

  • Why Nicole switched from a Session fee to Reservation fee

  • The one sentence Nicole uses to ensure clients are going to spend above their reservation fee

  • Nicole’s session options and what they include

  • How to ensuring your pricing is profitable

  • How Nicole structures her pricing and packages

  • The importance of your client education process and what Nicole’s look like

  • Using video on enquiry page

and much, much more!


MENTIONED IN THIS EPISODE . . .


NICOLE’S TOOLBOX TO SUCCESS

Apps

BOOKS

You are a Badass by Jen Sincero
The Big Leap by Gay Hendricks
Big Magic by Elizabeth Gilbert

APPS

Trello
Zapier
Dubsado

PODCASTS

The Chase Jarvis Live Show
Building a Story Brand
Mind Your own Business


OTHER RESOURCES


Photographer’s Guide to Automation:
Free Download

Kirstie’s free download to calculate your actual required (and desired) average sale


5 Common Self-Publishing Mistakes
(and how you can avoid them)

Get Caitlin’s easy to use shot-list cheatsheet


from Photobiz Xposed

Course to online sales