S04E01 | Becoming a Commercial Pet Photographer with Sarah McGraw



Sarah McGraw | Sarah McGraw Photography

Sarah McGraw is a professional traveling pet photographer who specialises in natural, candid-style portraits. Her business has continued to evolve over the past decade and as of April 2019 she officially announced that she only be accepting commercial clients. We’re so excited to share with you all about this change and find out how this talented pet photographer is serving commercial clients and small businesses

WE DIVED INTO:

  • Why Sarah switched form the typical private client business model to commercial only

  • What Sarah’s offering as a commercial-only pet photographer

  • Working on a retainer to library build for businesses

  • Who Sarah’s typical client is

  • Sarah’s commercial pricing structure

  • What Sarah’s typical shoot workload looks like as a commercial pet photographer

  • Using Tave for a model call database and Shootproof for client galleries

and much, much more!


MENTIONED IN THIS EPISODE . . .


SARAH’S TOOLBOX TO SUCCESS

Apps

Tave (studio management)
Shootproof (galleries and mobile apps)
Instagram

BOOKS

I'm usually reading up on hiking trails!

INSPIRATION

Theron Humphrey
Grace Chon
TedTalks


OTHER RESOURCES

Photographer’s Guide to Automation:
Free Download

Kirstie’s free download to calculate your actual required (and desired) average sale


5 Common Self-Publishing Mistakes
(and how you can avoid them)

Get Caitlin’s easy to use shot-list cheatsheet


from Photobiz Xposed

Course to online sales