Season 3 | Episode 03 | Cat Race



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CAT RACE | CatsDog Photography

Cat of CatsDog Photography has built a loyal fan base with her bright, colourful photography and even brighter personality. She launched her business back in 2013, growing it from a part-time venture to a full time career in just three months and six years later business is booming with a team of six members.

WE DIVED INTO:

  • How Cat’s business has evolved from a part-time venture, to a 32-dogs-a-month high-volume business model, to the current 12-sessions-a-month successful, lifestyle business that she runs today.

  • How she sells session vouchers and collects leads at Crufts and Expos

  • How she sells Impact and Collection Artwork

  • And so much more!


MENTIONED IN THIS EPISODE . . .

Follow Cat to see her daily pet photography adventures on instagram - they’re worth a watch!


Check out Nicole’s upcoming free training with Hair of the Dog - it’s all about booking more clients, growing your sales and building the business of your dreams. Save your virtual seat online!


CAT’S TOOLBOX TO SUCCESS

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FAVOURITE BOOKS

  • Feel the fear and do it anyway - Susan Jeffers (A philosophy for life that I have listened to a gazillion times)

  • Art & Fear - David Bayles, & Ted Orland (A great reminder that all creatives go through the same cycles and that we must never give up on producing the work we love.)

Favourite APPS

  • Preview - allows you to see what your Instagram grid looks like before you post

  • Snapseed - quick and easy editing app for snaps on the go

Favourite TOOLS

  • Spider Holster - Genuinely one of the best pieces of kit I own. I got mine when I first ventured into dog photography and the benefits of being able to holster your camera on the go for hands free cuddling (or pooch-positioning!) without having to ditch your camera on the ground is invaluable.

INSPIRED BY

  • Kaylee Greer - The outstanding colourful work she produces and her unending lust for adventure fills me with joy! She is an incredibly inspiring artist and person in general. I totally relate to her whacky style and loud personality - I often say she is an American version of myself. Love her!

  • Tim Flach - The very first ‘animal photographer I discovered was Tim, before I even dreamed dog photography could be a ‘thing.’ His work is something else!

  • Alicia Zymlowska - Her unique take on the dreamy image captures my imagination every time. I love her use colour palates and amazing eye for composition. Her concepts blow me away every time.

  • Laura Zalenga - She’s a mindbendingly creative self portrait artist who despite it not being her main source of income produces the most beautiful portraits I have ever seen. Each one has its own soul and message to convey.

LISTENING TO

  • The Pet Photographers Club (I think it’s such a great concept - so interesting hearing from different creatives in the field all with unique angles to share)

  • Online Marketing Made Easy - Amy Porterfield (One I listened to a while ago but had a ton of great tips)

Favourite quote to live by

Say YES to your universe!


OTHER RESOURCES

Purchase Iain’s Facebook Messenger Automation for photographers course and Kirstie’s guide to competitions in this bundle and save!

Photographer’s Guide to Automation:
Free Download

Kirstie’s free download to calculate your actual required (and desired) average sale


5 Common Self-Publishing Mistakes
(and how you can avoid them)

Get Caitlin’s easy to use shot-list cheatsheet


from Photobiz Xposed

Course to online sales