Posts tagged Marketing
S04E08 | Creative Publishing and Licensing for Pet Photographers with Ron Schmidt

Ron Schmidt | Loose Leashes

Ron Schmidt has captured the hearts of dog lovers worldwide. His colourful, creative and quirky photography can be found commercially and throughout the publishing and licensing industry and if you’re a fellow pet photographer, we have no doubt that you would instantly recognise his work.


  • How Ron got started

  • How licensing works and what a licensing show is

  • Working with an agent

  • Approaching a buyer

  • Shooting for your gallery

  • Process for Ron’s concepts and working with schools

  • Attending schools for promoting books

  • Model calls

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S04E04 | Thinking Outside the Box with JB Shepard

JB Shepard | The Puptrait Studio

JB Shepard is a self-taught photographer and digital artist who walked away from a career in marketing and design to pursue his passion for creative pet portraiture. He is best known for his signature headshot style of dog photography and the whimsical paper hats that feature in many of his portraits.

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S04E01 | Becoming a Commercial Pet Photographer with Sarah McGraw

Sarah McGraw | Sarah McGraw Photography

Sarah McGraw is a professional traveling pet photographer who specialises in natural, candid-style portraits. Her business has continued to evolve over the past decade and as of April 2019 she officially announced that she only be accepting commercial clients. We’re so excited to share with you all about this change and find out how this talented pet photographer is serving commercial clients and small businesses

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S03E13 | Ditching the Session Fee with Nicole Begley

Nicole Begley | Hair of the Dog

Nicole Begley requires no introduction. She’s the founder of the online community that we all know and love, the Hair of the Dog Blog and creator behind the online education membership for pet photographers at Hair of the Dog Academy. Today she joins us on the podcast for the second time, to dive deeper into business as a pet photographer, particularly pricing structures.

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S309 | The Six Steps to Phone Call Success with Mark Rossetto

Mark Rossetto | Mark Rossetto Coaching

Australian photographer, Mark Rossetto is regarded as one of the world’s best photography business coaches. He started shooting in the UK, moved back to Australia to establish his dream studio where he shot 500 families per year. He has since sold his studio, which is still successful and now pours his heart and soul into coaching photographers. He mentored our recent guest, Sarah of Serata Equine Photography, showing her the steps to a 6 figure business within 18 months.. a common story among his students.

Today we asked Mark all about answering that question we are always faced with as photographers.. “how much is..” as well as so much more.

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S3E05 | Building a Six-Figure Equine Photography Business with Sarah Mounsey

SARAH MOUNSEY | Serata Equestrian Photography

Sarah Mounsey of Serata Equestrian photography is in the first year of her business and has already turned over $150k! She offers something a little unique, with a rural studio to capture beautiful natural portraits of horses with their riders.

You can see from checking out her website that she spends time working on her business as well as in it, and that she’s a master at implementing what she learns!

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S3E03 | Part-time Venture to Full-Time Career in 3 Months with Cat Race

CAT RACE | CatsDog Photography

Cat of CatsDog Photography has built a loyal fan base with her bright, colourful photography and even brighter personality. She launched her business back in 2013, growing it from a part-time venture to a full time career in just three months and six years later business is booming with a team of six members.

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S3E01 | Publishing and Personal Projects with Craig Bullock

CRAIG BULLOCK | Furtography

Craig Bullock from Furtography in New Zealand, has been photographing pets for over 15 years, is a multi-award winning accredited master of photography, author of three bestselling books and the photographer behind the amazing Dog is Love series. He is New Zealand’s Portrait Photographer of the year and a Fuji X ambassador. In our interview he shares his experience with working with publishers for personal projects, and so much more!

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