S04E08 | Creative Publishing and Licensing for Pet Photographers with Ron Schmidt



Ron Schmidt | Loose Leashes

Ron Schmidt has captured the hearts of dog lovers worldwide. His colourful, creative and quirky photography can be found commercially and throughout the publishing and licensing industry and if you’re a fellow pet photographer, we have no doubt that you would instantly recognise his work.

WE DIVED INTO:

  • How Ron got started

  • How licensing works and what a licensing show is

  • Working with an agent

  • Approaching a buyer

  • Shooting for your gallery

  • Process for Ron’s concepts and working with schools

  • Attending schools for promoting books

  • Model calls


MENTIONED IN THIS EPISODE . . .


RON’S TOOLBOX TO SUCCESS

Tools

Photoshop
Pomodoro

INSPIRATION

Elliot Erwitt
Art Striber
Annie Leibovitz


OTHER RESOURCES

Photographer’s Guide to Automation:
Free Download

Kirstie’s free download to calculate your actual required (and desired) average sale


5 Common Self-Publishing Mistakes
(and how you can avoid them)

Get Caitlin’s easy to use shot-list cheatsheet


from Photobiz Xposed

Course to online sales