S04E04 | Thinking Outside the Box with JB Shepard



JB Shepard | The Puptrait Studio

JB Shepard is a self-taught photographer and digital artist who walked away from a career in marketing and design to pursue his passion for creative pet portraiture. He is best known for his signature headshot style of dog photography and the whimsical paper hats that feature in many of his portraits.

WE DIVED INTO:

  • JB’s progression into pet photography

  • The client experience Puptrait studio style

  • How clients find Puptrait

  • Google Ads

  • Commercial Photography

  • Proofs

  • JB’s current pricing structure and why it’s changing

and much, much more!


MENTIONED IN THIS EPISODE . . .


JB’S TOOLBOX TO SUCCESS

Tools

Nesco Food Dehydrator
Liquitex Matte Medium
Old News Papers

BOOKS

The Myth of Sisyphus by Albert Camus
Readings About the Social Animal compiled by Elliot Aronson
Freakonomics by Steven Levitt

INSPIRATION

Felix Alejandro Hernández Rodríguez
Joseph K. Rensin
Chris Staros


OTHER RESOURCES

Photographer’s Guide to Automation:
Free Download

Kirstie’s free download to calculate your actual required (and desired) average sale


5 Common Self-Publishing Mistakes
(and how you can avoid them)

Get Caitlin’s easy to use shot-list cheatsheet


from Photobiz Xposed

Course to online sales