S16E02 | How a structured business plan lead to a $200k first year in business for Ryan Erickson
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I initially asked today’s guest on the show when I learned about his super successful truck studio and we did talk about it, but he also shared so much else including what gave him the confidence to take out a loan to build this business.
I’m talking about Ryan Erickson who last year, in his first year of full time business turned over more than $200,000 from 150 clients spending an average of $1500 each. There’s tonnes of really great insights and learnings in the first part of this episode, but if you want to know how he found those clients, and here the benefits of his business plan and what that included, be sure to listen to the members-only half. If you’re not yet a member to hear that second half, use the link in the show notes to sign up today with a 14 day free trial.
We covered:
Ryan’s journey from weddings to pet photography
Why open a truck studio
Fundraisers and charitable work
Growing a portfolio
What gave Ryan the confidence to go all in
Ryan’s backup plan
IN THE MEMBERS-ONLY EXTENDED EPISODE:
Market Research and data, business plans and how that’s helped Ryan reach success
Photo Truck total set up cost
Ryan’s Turnover
How in person events act as passive marketing for Ryan
Why farmers markets
In Person Sales and the client process
MENTIONED LINKS
fetchphototruck.com
Facebook
Instagram
https://unleashpetphotography.com/
Interview with Beth: https://thepetphotographersclub.com/podcast/1302
Partnership Blogging Challenge
What would your business look like if your business partners, did your marketing for you?
If you could simply text your contact at the local specialist vet clinic, doggy daycare or equine centre and say “Let’s do it again”, and within a matter of days, you have high quality bookings?
And meanwhile, your website actually gained organic traffic and some of those visitors easily converted into your highest-spending clients.
No Facebook Ad spend. No time to dedicate to expos.
Just a shoot, a blog post and some gift vouchers.
This is my best marketing strategy, and with this challenge, you can access the exact steps I take to make it happen.
Ryan Erickson
Fetch Photo Truck, USA
Hi, I'm Ryan Erickson. I am the owner and photographer of Fetch Photo Truck in Denver, Colorado. I was born and raised in Colorado and love the many adventures it offers me every day. My black Lab, Henry, is always by my side, ready for belly rubs, really big stretches, and all the fun we can find.
I have a bachelor’s degree in fine art photography from the University of Colorado at Denver and over 16 years of portrait photography experience. In a past life, I was a cook. If you’re lucky enough someday, you’ll get to experience my authentic pad Thai dish that I adapted from my travels in Thailand.
